Ready to do something with your team around Christmas? We have the perfect and Corona proof activity for your company!

Ready to do something with your team around Christmas?

We have the perfect and Corona-proof activity for your company!

 

"These people have sometimes lived here for thirty years, their children grew up here. They

 can't just leave"

"The blanket has been pulled off, now you see how vulnerable these people are in the city"

"It's life-changing. We are all looking forward to Friday the 17th. You can do something back; it gives life a purpose”

"We really had to build this food distribution ourselves. The people first sent their neighbors or children out for getting food, due to fear and shame to pick up a bag"

 

Every week 500 families are coming to an “unofficial” food bank to get food.

We would love to bless every single family with a nice extra “Christmas parcel” when they come to pick up their food. This year we want to surprise these families with an extra Christmas gift when they come for their weekly shopping. We are up to the challenge of making 500 packages for these families, but we need a lot of help! Are you in?!

Why: There are families struggling financially because of Covid-19. They were working as cleaners and in restaurants and there are no jobs for them right now. They have been struggling for months and we would like to make sure they have food around X-mas and feel loved and cared for by many people!

What: We would like to ask you and your team/colleagues to make one or more Christmas packages for these families. See this as an excellent opportunity to have a great time with your team just before the end of the year and to make a difference in the city despite Covid-19. For example, meet at home with 4 colleagues or agree who will purchase what and fill the boxes together at the office.

With Advent calendars we normally receive something, but now we do it the other way around! We give something away every day. By putting a product in a box every day and giving it to these families when the box is completely filled.

How: The adventure starts on November 30th and ends on December 17th. You can deliver the Christmas package on the 16th or 17th in the morning in Amsterdam in Nieuw-West. Mail us at info@adamhelpt.nl or fill in the contact form that you want to participate. Or call, because a call is faster, on 020 2440272. Then we will discuss the possibilities and the next steps!

Donation

You can also make a donation, so we can buy parcels for the families, use this Tikkie link!


Making a home for Achmed who had not had a home for 10 years

“Anyway, life goes on,” says Achmed. It feels like a baffling cliche.

We’re standing together in his still bare and stark empty house. Benjamin is hanging up some lights to be able to see, and I bring the paint. Holes in the wall are being fixed so tomorrow 11 volunteers from a company can come and paint the walls. Achmed stands there, somewhat lost, with a putty blade.

 

Achmed has been homeless for 10 years and for the past three years he has been living in the ‘Instroomhuis’, a short-term social home at the Salvation Army. Now, a definitive house has finally been appointed to Achmed, for him to build things up again.

 

We are helping him because he does not have a network, friends, or family to help him. Achmed says that he got divorced 10 years ago, and then became homeless. I can see the pain in his eyes when he tells me that his three children do not wish to see him. This probably means he hasn’t seen them in over 10 years.

As I ride off on my bicycle I think of the family, the friends, and the network that Achmed does not have. And that he will have a house soon, a roof over his head, but no one to share it with. “Anyway, life goes on”. I bike on, deeply saddened.

The next day, the 11 volunteers are raring to go and paint his house. In two hours, all the walls are painted, and the job is well done. Achmed is another step closer to living in his own new house.

Company volunteering for painting a house

Energized volunteers from a company painting the walls in Achmed's house

On Saturday, I come in for a quick peek during our final project day. Serve the City volunteers are painting the ceiling and then we’re finished. For now, as we’ll come back to do the window frames and the doors as well.

I enter the house and I see Achmed there with a paintbrush, painting the baseboards red. Masking them with tape wasn’t necessary, he said. Luckily, the other volunteers thought differently and covered up the walls, with love.

What a difference with the first time I saw Achmed in his house. This Achmed had so much more energy than the first day, and it made me so incredibly grateful.

I look around the apartment and I see a beautifully painted home. Something we accomplished with the efforts of 20 volunteers in just 4 days. These kinds of projects always have a deep impact on me, because we can really make such a huge difference for someone in their house.

We’re not done yet, but when Achmed has moved in, we’ll come back and make the difference again, with paintbrushes in our hands and leave a little joy in Achmed’s home while he gently picks up his life again in his new house.

Happy volunteers after painting the ceilings!
Happy volunteers after painting the ceilings!

Waterbikes and trash

It’s Wednesday morning. With trash pickers in my car, I head over to the Sloterplas. Today marks the end of a series of volunteering initiatives by the Equinix company.

 

“I’m not dumping trash if that’s what you might think,” I say, while I throw the bag of instruments over the high fence. “Today a company will pick trash from the Sloterplas on water bikes and I’m delivering their tools.”

 

“How wonderful you’re doing this!” says one person from the group of elderly people that is doing a work-out. I grab the next bag and try to toss it over the fence as professional as possible while the group gazes at me.

 

“Actually, I think it’s ridiculous that a company has to clean up after other people. They should do it themselves,” an older woman says.

 

I get what she’s saying, and I agree. However, aren’t we constantly busy fixing the problems that are caused by people, governments or companies who don’t take responsibility? Do we not give love or help where this should be evidently present, but is missing?

 

I go on with my day. I work, I budget, I meet and around 13:00 I go back to the Sloterplas to pick up the gear I left and to hear how it went.

The team is happy; the company collected a lot of waste on their water bikes and proudly show the result. And the trophy of the day is… a bike! They pulled an entire bicycle out of the Sloterplas.

This company took its responsibility by doing something good for society for four months in a row. They recuperated a playground in a deprived area in Amsterdam North, they helped out in the garden for someone who couldn’t maintain it, they gave the nature playground in Amsterdam West new benches and tables and last but not least: they made the Sloterplas a bit cleaner.

 

I drive away from the job, and I come to the following conclusion: “Giving love, doing chores or cleaning up the earth together is always a good idea.”

 

Are you interested in joining an inspiring teambuilding event? Just contact us:

Phone: 020 2440272

Email: info@adamhelpt.nl

 


Inspiring a sense of purpose among employees amidst a pandemic

There is no doubt that 2020 was a historic year that nothing could have prepared us for. The onset of the pandemic early in the year put us face to face with challenges we had not anticipated and pushed us to learn to adapt to  the uncertainty that had befallen the world. Working from home became the new normal for majority of businesses and/or companies with the necessary resources to make this shiftand phrases such as “you’re on mute” or “we can’t hear you” quickly became part of our everyday vocabulary.  

 

Despite their best efforts, some organizations proposed salary cuts, others were laid off employeeand, in some cases, some were forced to close their doors as lockdowns were imposed in an effort to flatten the curve and bring down the infection numbers. All this was done with one goal in mind: to try and survive the pandemic. The biggest challenge we probably faced was how to retain our sanity and humanity, rediscover what really matters to us, retain our connections with our loved ones and show kindness to the less fortunate in our society. Employers were forced to be introspective and evaluate their company values, culture, and whether they were a true representation of their companies. 

 

For Lotte de Vos, owner of Blue Amsterdam a caféher first concern was how she would be a good employer and steer their employees through a difficult time. When the first lockdown was announced, Lotte was forced to let go of some of her employees, while others who had been working part-time at the café while in school opted to quit having completed their studies. At a time when they were gearing up for what they had anticipated would be their busiest year yet, their hopes were dashed, and the wind was taken out of them as everyone was forced to stay indoors. 

 

With a closed restaurant, bills that needed to be paid, her three children to care for, her sister who was also her business partner who gave birth to her second child in this period, and the uncertainty of it all, she had more than enough on her plate to worry aboutInstead of letting these challenges keep them down, Lotte and her family pushed through and managed to get through a hectic and difficult period. 

 

When the second closing of establishments was announced, as the scout motto goes, Lotte and her team were prepared. They came together and organized activities that would bring them together as a team to help them stay connected despite not being able to work. From Zoom parties, a staff member giving an online sports class, and a lively WhatsApp group the Blue Amsterdam team brought back some of the joy they had lost, the days were a bit brighter and their spirits were high.  

 

Perhaps it was the restored hope and happiness, whatever it was Lotte felt there was more they could do, to feel useful, but this time focusing their efforts to support others in the community who were less fortunate. She got in touch with Count Me In and Adam Helpt and after brainstorming on possible activities, they finally landed on a number of projects that she felt aligned best with her and her team.  Christmas is the season of giving the Blue Amsterdam team came together to bring some Christmas cheer for the underprivileged and underappreciated.  

 

Something about seeing Christmas decorations makes you happy. Whether it is the Christmas trees, fairy lights, baubles, you can’t help but smile and feel the joy warming you up. Blue Amsterdam knew this and for that reason, their first project involved cleaning out a garden and decorating it, reminding Amsterdammers of the joys of the holidays as they went out about their days. For the second project, the team paid a visit to an elderly home and surprised the residents by decorating it, and for their third Christmas decorations project, they visited a home and worked with the residents there to make decorations. 

 

For some of the undocumented, the team decided to surprise them with boxes filled with treats and delights to celebrate the holidays. Single mothers in a shelter were not left behind in spreading the Christmas spirit and were treated to a Christmas dinner served by two members of the Blue Amsterdam team. They also supported Voedselbank for undocumented with different activities and some staff members still volunteer their time on a weekly basis to this day. 

 

Since almost every member of Blue Amsterdam was an active member of society, volunteering was a wonderful way to bring everyone together. As people who are used to rolling up their sleeves, pouring the heart and soul into creating amazing dishes for people to enjoy, volunteering gave the staff an opportunity to be active and feel useful. A bonus was that the team got a chance to see each other and work alongside each other after such a long time. 

 

 

Words are not enough to express how proud Lotte is of her employees. Her hope is that they are inspired to keep striving to do good every day and that it gives them a different perspective on how they live their lives. As an employer, the core values you hold set the pace for the kind of company culture you nurture among your employees, and it is in times such as these that you are challenged to step up to the plate and show your staff the type of leader you are.  For Lotte, the volunteering experience changed her perspective on life and made her realize the importance of being more socially concerned, doing more for the city’s underprivileged, and the critical role she has to play in inspiring her employees and cultivating a sense of purpose among them. Volunteering is an activity she plans to keep doing not only for the rest of her life but an initiative she intends to make part of her business going forward.  

 

 She is hopeful that Blue Amsterdam will reopen with enough work for all her staff and that they will get through that period with minimal financial damage to be able to rebuild their company. Most importantly, she is hopeful she will be able to welcome guests to her restaurant once again and enjoy great food with breathtaking views of Amsterdam, making wonderful memories with their loved ones. 

 

Follow us on Facebook, Instagram, and LinkedIn for more updates on our activities.  

 

Do you want to volunteer, or participate as a company on a fun and valuable project, let us know via info@adamhelpt.nl or call 020 2440272. Together we make a difference.  

 

Written by: Beatrice Thumi 


Trust and growth through inclusion and diversity

The Netherlands, and more specifically Amsterdam, has long prided itself on being one of the most diverse, multi-cultural mixing pots of people in Europe. Some 180 nationalities make up its inhabitants and lend themselves to a culture of diversity and inclusion. People who don’t have to fear discrimination for being different. Be it age, race, sexuality, education or religion. We are all interconnected in our daily lives. We are all people. 

However, some groups may still be afraid or hesitant to ask for help. They may lack confidence because of the troubles they have gone through in life and not realize that the help of others can help even in small ways. One of these groups that Adam Helpt has worked with, is families that have gone through a challenging period. Be it emotional, financial, traumatic or any other turbulent event, the last year has shown us that now is one of the most important times to reach out a helping hand. Sometimes those that need help most are those that are hesitant to ask. Adam Helpt reaches out as a middleman to help. For instance this year for Mother’s Day, they created a memorable event with many families at Leger des Heils Noordkaap. Goodie bags were handed out and a lovely day was had with smiles and music that wouldn’t have been possible without the support of a company (ING). This event not only spread positivity but also let the people that were helped feel seen. Too often, people that are going through hard times cut off social contacts or skip social events. They fade into the background and feel overwhelmed by their situations. But together, through physical help or donations, we can support others in being heard. 

It is up to us, as a community, to reach out and help those who need it. Those for whom, even small acts of kindness can mean the world. This December, many families were having a hard time gathering money for Sinterklaas gifts or chocolate but Adam Helpt was able to create some light in this dark time. By working with companies like Toms, they created a Sinterklaas celebration that many families will remember for years to come. More than 70 gifts were ordered, nicely wrapped, and delivered to HVO Querido locations along with many delicious chocolate letters. This kind gesture cheered up many children and gave joy to the parents who would otherwise not have been able to afford these items themselves.  

So let us make this the year that we reach out a hand instead of looking away. After all, we all bring our own stories and knowledge with us. We can gain strength in unexpected places and people and now is the time to stand together. Together as Amsterdammers. 

If you have become interested in helping or donating and would like more information, please don’t hesitate to call or send an email.   

Written by Monika Seyer


Twice the fun with DPR at Volewijck Playground

After months of being cooped up indoors, the opening up of social spaces has meant children can spend more of their time outdoors playing, exploring, and growing. For parents and nannies, playgrounds have become an integral part of their day, because it gives them a chance to enjoy some fresh air, connect with other adults and feel refreshed. 

As we settle into the new normal in how we go about our days, we need to constantly ensure that social spaces are in the best conditions possible, ensuring everyone who visits them feels safe and taken care of.  

For DPR Construction, community initiatives are a key pillar of the business and part of the company vision. Giving back and integrating into the communities it operates in is integral to the company culture and way of doing business.  It is for this reason the company swiftly got on board the volunteer project that would see the team bring some colour and vibrance at Volewijck Playground.  

The project, which took place over a period of two days with 10 volunteers for each day, featured fun activities such as renovating and painting a swing set, sanding down the picnic benches to adding primer on certain fixturesThe renovation project also involved levelling out the sand on the playground to make it easier for the children to run around. 

The playground, which is managed by Stichting Spin is one of many in Amsterdam Noord. These playgrounds provide a spacious play environment for children. In addition, every playground has an activity leader, who organizes various activities to explore the children’s talents, build their confidence, and equip them with skills for now and the future to come. 

Respect, attention, and safety being the values that guide Stichting Spin,  the organization is committed to creating safe and lovely spaces in the neighbourhoodsIt also pays extra attention to those children and parents that are challenged because are growing up in poverty or are suffering from mental disabilities, ensuring they also feel welcome and accepted. 

Throughout the two project days, the DPR team had a lot of fun getting their hands dirty with all the activities they set out to do. Laughter was abounding in everything they did, and they even poked fun at each other in between the painting and sand levelling. During the snack break, the teams also decided to channel their inner playful child and took turns on a swing, evidence that no matter how old you are, we all need a little fun and play in our lives 

Follow us on FacebookInstagram, and LinkedIn for more updates on our activities. 

Would you like to volunteer, participate as a company in a fun and valuable project, let us know via info@adamhelpt.nl or call 020 2440272. Together we make the difference. 


Adam Helpt and Colgate team up to raise awareness about World Cleanup Day

This year’s symbol of support for World Cleanup Day was demonstrated by putting one’s fingers up to make a “W”. It reverberated the need to create a world without waste and stressed the important role we all have to play to make this a reality 

For a company such as Colgate, sustainability is a core part of the business as it seeks to continuously develop innovative products for the health and wellbeing of its consumers. As a result, the company decided to partner with Adam Helpt, who designed a custom volunteer initiative in line with its sustainability goals and CSR policy called Colgate Smile for Good 

So, on a bright and sunny 19th September Colgate and Adam Helpt brought on board outstanding influencers Yara Michels, Nina Pierson, Grow Thinkers, and Stephanie van den Sigtenhorst also known as Letstalkslow to join them in the clean-up initiative, which took place at Zeilschool Sloterplas. 

Following an in-depth briefing by Brigitte Vonck-Makkinje, Company Coordinator at Adam Helpt, the four influencers geared up. Armed with rubbish bags, grabber sticks, and gloves, they took to the water on the paddle bikes and canoes to clean up the rubbish 

They also took time out to capture and share how they were spending their day on their social media pages, in an effort to drive awareness around the issue particularly in the Netherlands, and educate their followers on steps they could take every day, to improve the environment they live in.  

From collecting plastic bottles, paper bags to even fishing out a yoga mat, the influencers were astounded at the amount of rubbish they were able to collect from such a small area, reinforcing their commitment to doing what they can to caring for the environment. At the end of the clean-up, all four influencers spent some time talking with Adam Helpt learning more about the current state of affairs on matters of waste and how we can all care for the environment by cleaning up and disposing of waste in the right manner. 

In the country at large, Plastic Soup Foundation and NederlandSchoon led the Netherlands in joining 180 countries in the largest worldwide clean-up event of the year and its efforts saw the country collect over 120,000 waste items in one day. 

This initiative echoed saying that reads, “small steps every day can lead to big changes in the long run. If we can all take it as our own individual responsibility to care for the environment through the small steps we take such as throwing an empty plastic bottle in the bin instead of on the ground, we will be able to enjoy the benefits of a cleaner world without waste 

Follow us on Facebook, Instagram, and LinkedIn for more updates on our activities. 

Would you like to volunteer, participate as a company in a fun and valuable project, let us know via info@adamhelpt.nl or call 020 2440272. Together we make the difference.

 

Written by Beatrice


Adam Helpt unveils new logo and reinforces its commitment to social change

What is in a logo and why is it important? These are two questions that have been answered for years. To put it simply, the main purpose of a logo is for identity. Over the years though, it has come to mean much more as it is also representative of an organization’s principles and what it stands for in the community it operates in.

Over the past couple of months, we have all felt the impact of the pandemic in one way or another and if there is one thing we are constantly learning this year, it is the importance of having a purpose and being intentional in how we live our lives and conduct business. It has challenged us to be more cognizant of the less fortunate in our society and help in any way we can and the significance of being part of a community.

Being an organization that is at the heart of the Amsterdam community, dedicated to improving the lives of the vulnerable people through social activities, we believe it is crucial that this should be equally reflected in our visual branding outlook, accurately capturing our mission and vision, to bring about social change in the city through our work by cultivating a volunteering movement.

As a result, in March 2020, Adam Helpt launched its newly redesigned logo and revamped the website. However, given the ongoing pandemic, we intentionally chose to delay communicating this change. Instead, we focused on ramping up our efforts through the various community projects to ensure we took care of those who needed us more, the most vulnerable. We believed that took precedence and none of the amazing work and difference we have made in the lives of many would ever be possible without the support of our stakeholders.

Our first step as we commenced this project was the redesign of our logo to better represent who Adam Helpt is and what it stands for. Given the significance of the logo to the organization, we strategically chose to go with a minimalist yellow and blue circle made up of three intertwined strands for a few reasons.

It represents the three organizations Serve the City, Stichting Present, and Adam Helpt who continuously work together to organize social projects to support the vulnerable and less fortunate people in our society. It also represents strength as it is only by working together can we strengthen each other and foster a thriving volunteer movement. The yellow and blue colours epitomize our optimism to create together a positive impact and commitment to that mission and the trustworthy partner we are evidenced by the strong connections we have in the community.

In line with the minimalist, clean approach was the revamping of our website, turning it into an online space where we could efficiently communicate and connect with our stakeholders: corporate organizations, individuals and social organizations, clearly demonstrate Adam Helpt’s social mission, the impact we create and the way we work.

It was also aimed and making us easily available to inform, educate, and collaborate with our on various projects we undertake as well as develop bespoke projects and strategies for companies in line with their objectives.

We deeply appreciate the hard work of our volunteers, who constantly offer their knowledge, time, and effort to make the work we do a success. It is a testament to the greatness we can achieve if work together for a great purpose.

For this project especially, we take a moment to recognize the amazing work of the following people:

  • Jill Vanoncini – Project Lead and content creation
  • Mateo Valla – Strategy revision
  • Pelinsu Yalçınsoy – UX designer and web creator
  • Anna Kocherga - Logo creator and web design
  • Vishal Lal – Web Developer
  • Jennifer Nunez – Content creation
  • Vaishali Lakhanpal – Content creation
  • Jackie Wilson – Content revision EN
  • Anastasia Aseeva – Photos
  • Andrew Rogers - Translator
  • Nienke Vermeulen - Translation

This team went above and beyond our expectations to make this project a success and we truly are grateful for their efforts.

Going forward, we are working on enhancing our social media pages to ensure we share relevant updates on our activities and connect with our audiences for a wonderful and fulfilling experience. Follow us on Facebook and LinkedIn, share your suggestions on how we can improve as well as your feedback on our projects.

If you would like to volunteer, take part in a great community project as a company, let us know via info@adamhelpt.nl or call 020 2440272. Together we will make a difference.

Written by: Beatrice Thumi


A sunny outing on a rainy day

A sunny outing on a rainy day

On Thursday 20th February volunteers from de Zoncorporatie visited Kadoelerbreek, an assisted living home in Amsterdam Noord, where they helped to paint the corridors and also joined 20 residents on a bus trip through the Dutch countryside.  De Zoncorporatie is a relatively young company that provides solar panels and LED lighting to housing corporations, and this marked their first volunteer project. They have arranged fundraisers before, but this time almost the whole company went out to help with only one person staying behind to look after their office. Nik from dZoncorporatie explained that they chose this project because it was in line with their company ethics.  

Kadoelerbreek was in need of a fresh coat of paint; the white walls were clearly marked due to the everyday comings and goings in the home, with the lower parts getting especially scuffed and dirty due to the use of trolleys and wheelchairs.  The team who stayed behind to paint worked hard to make everything look new again. In one afternoon they set one coat of paint down, cleaning at they went along.  Luckily for Kadoelerbreek, one of the guys was also a plasterer who was able to repair a damaged section of the wall so even that part looked as good as new.  

The group of volunteers and residents on the excursion were joined by our team from Adam Helpt and Adri and Natalie from the elderly home.  On the bus volunteers and residents sat together chatting and getting to know each other. The volunteers helped the residents in and out of the bus and walked with them or pushed chairs.  It was a drizzly day but the driver, Ron, took the scenic route driving through MonnickendamVolendam and then Edam before eventually arriving at Simonehoeve. At Simonehoeve everyone first sat down for cake and drinks before moving onto the cheese-making room and the clog factory.  There the residents and volunteers learned how cheese is made,  as well as the history of Dutch clogs.  This was followed by a cheese tasting and an opportunity to buy some traditional Dutch products.  

Simonehoeve is a family business located about 15 minutes drive north of Amsterdam close to VolendamJoke from Simonehoeve explained that during peak season they receive parties of tourists every day. But in off-peak times like now, they are very happy and able to look after groups like those from Kadoelerbreek and de Zoncorporatie

All of the Kadoelerbreek residents looked happy and were enjoying the trip out.  Adri explained that in the home itself it can be difficult for them to socialise, especially residents without family.  The staff takes great care of them but sometimes residents miss the extra one-on-one attention that the volunteers were able to give them. This was the first time they had worked with such a large group of volunteers and beforehand Adri had concerns it might be too many people but actually it all worked very well.  During the year, the staff at Kadoelerbreek arrange other excursions for the residents. One year they took the most mobile on a short holiday in the Ardennes but usually, it is small group trips to the seaside or the Dutch countryside.  It is not possible for all the residents to get out or to stay away from the home for longer periods of time.  

One of the residents said that she was indeed very happy to be out.  She loves going on trips,  her favourite would be to play mini-golf.  She was definitely enjoying meeting new people and making friends even if only for that afternoon.  

It was a very enjoyable afternoonEveryone was happy with the help the volunteers from de Zoncorporatie, because of their work the halls now look as good as new, and the residents enjoyed a rare fun afternoon out 

We encourage you to read more about Adam Helpt and the CSR movement here. 

 


Bringing Christmas joy

Bringing Christmas joy

There was excitement in the air when fifteen eager volunteers from an airline company gathered to help with Christmas preparations at The Vreugdehof. Starting from scratch, the energetic team decorated the whole space into an accommodation worthy of the residents’ Christmas celebrations. By the end of the night, the team had filled the main hall at the rehabilitation center with festivities, a fully decorated Christmas tree and signed cards for the elderly.  

Who are the helpers?  

The decorating team was made up of devoted members of the airline staff. Cabin crew, as well as ground staff, are involved in the company’s latest initiative to give back to the community. This initiative is handled by a sector specifically devoted to volunteering activities.  

The coordinator from their community investors programme expressed gratitude at being among the first to adopt corporate social responsibility (CSR) in The Netherlands. The team’s tasks consist of coordinating different social and volunteering activities across Amsterdam. The initiative also acts as a channel through which the company can devote both time and money to giving back to society.  

He explains that their company specifically focuses on projects that favor teamwork as well as visible impact. “For us, it is important to see what we actually do, while being together as a team. Group activities act to build strength and power between us as a team while allowing us to give something back. Here at the centre for example, many clients don’t have neither friends nor families, and so us being here really makes a difference.”  

Visible impact at the Vreugdehof  

Rian Ridderhof, the project coordinator at the Vreugdehof, was impressed with having such a large group of people pitching in as it made the event more fun and efficient for everyone involved. The hall is one of the most important rooms at the centre. The main scene acts as host to a wide range of activities, including concerts, wheelchair dancing, and afternoon games. 

The airline's help created time and space for staff at the centre to spend with patients. As Rian put it: “The people that live here are so ill they cannot stay in their own home. Given we are such a small group we want to make sure to give everyone enough time, both individually and in groups.”  

The Vreugdehof is a rehabilitation and nursing centre that specializes in clients with physical handicaps and psychogeriatric conditions, with a majority of patients suffering from dementia. The centre hosts a relatively small group of 280 clients, with ages ranging from 70 up to 100.  

Rian explained that volunteers are central to sustain the activities at the centre. Organizations mostly visit the centre twice a month, while it is common for individuals to join on a weekly basis. Activities range from creative tasks such as painting and singing lessons to physical activities like walking and yoga.  

CSR on the rise  

Linking companies to social organizations isn’t a fully established practice in the Netherlands yet, but it’s gaining more support in recent years. Up until now, individuals, not companies, have contributed the most to social work.  

The helpers from the airline crew are among the early adopters of the CSR trend in the Netherlands. They highlight CSR as a positive trend that keeps evolving on all levels. The company is new to the Netherlands. Their coordinator attributes the focus on the charity they brought with them to their roots in the United States. 

“We especially like that we can see results. We often do other forms of social work, including fundraising for projects but this is very different as we directly interact with the impact we are making.”  

The Vreugdehof emphasized how happy they are to receive more help, with volunteers contributing to new perspectives that liven up the organization. They’re always looking for an extra hand.  

Are you interested in getting involved with the Vreugdehof or another organization for a volunteer project? We encourage you to read more about Adam Helpt and the CSR movement here.